Oranger Architects case study
Success Story of Orange Architects
Orange architects, an architectural firm based in Madurai and Chennai, aimed to increase brand awareness. They realized the importance of holding a solid fort on social media since it’s become a platform for architects to showcase their architectural planning and interior designing skills. As a company, they geared toward the high-end clientele, so they found it convenient to reach more people through social media and advertising.
What We Focused on
- Use digital marketing to help them reach more people, attain more followers, and engage on their social media handles.
- Allow this platform to showcase the progress of your projects and engage your audience in what it takes to be an architect.
- Nurture the marketing funnel by researching content and allowing the posters and videos to be designed engagingly.
- To target high-income audiences by using social media marketing.
- Use innovative ways to create brand awareness for orange architects.
Strategies We Executed
- Showcased upcoming projects on social media and efficiently hooked the audience into the process involved in constructing a house or interior designing a home.
- We highlighted unique projects by showcasing them in a reel format, hoping to increase followers this way and create more engagement.
- We created intriguing content regarding sustainability, natural ventilation, and much more architectural-based content, hoping to educate and engage people.
- We implemented effective social media advertising to increase followers on all the social media platforms.
- Succeeded in finding leads for the business by advertising on Facebook and Instagram. Plenty of messages from potential leads enquiring about more information. Like always, unless people are messaged as soon as possible, the lead will not get converted into a customer.
- The client approached us to create brand awareness and let people know about the firm, which we succeeded in, but we needed more time to use innovative strategies for more results. We had planned on using Linkedin to create more posts on architecture-related hot topics.
Results we Gained!
Reached
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Influencer
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Engagement
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Brand Awareness
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