Senthil Murugan Jewellery case study
Success Story of SMJ
Senthil Murugan Jewellers is one of the largest jewelry retailers in Madurai and became one of the most trusted jewelers in the district. SMJ offers a wide range of gold, silver, and diamond jewelry for men, women, and kids. We boosted SJM’s brand awareness by creating a strategy that helped us capture the attention of today’s women. Social Media was our main focus since most of our target audience was on Instagram and Facebook.
What We Focused on
- To create brand awareness and more store visits for SMJ.
- Utilize digital marketing to reach their target audience and convert them into potential customers
- Use social media to showcase the products and offers that are immaculate for the target audience
- Support the marketing funnel by researching and analyzing content and allowing the posters, reels, and videos to be designed engagingly.
- To target high and mid-level income audiences by using social media marketing.
Strategies We Executed
- We used digital marketing techniques like advertising on Google, Facebook, and Instagram to target our audience.
- Succeeded in finding leads that converted into potential customers through reach, message, and brand awareness campaigns
- After in-depth analysis, we targeted a mix of behavioral targeting, geo-targeting, and Income targeting.
- We targeted people like Gender-based, Working individuals, and audiences with interests in jewelry and trends.
- We made sure all the campaigns highlight the eye-catching offers and products that match the interest of the target audience.
- We also tested different creatives to help us understand which one worked more effectively. It aided us in knowing what works for our target audience.
- We also tested by creating and promoting 3D videos of the client’s product.
- Displayed offers for the upcoming festive season on social media and hooked the audience into the process.
Results we Gained!
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Engagement
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Brand Awareness