Senthil Murugan Jewellery case study
![](https://4nyd32.p3cdn1.secureserver.net/wp-content/uploads/2022/12/SMJ-150x150.jpg)
Success Story of SMJ
Senthil Murugan Jewellers is one of the largest jewelry retailers in Madurai and became one of the most trusted jewelers in the district. SMJ offers a wide range of gold, silver, and diamond jewelry for men, women, and kids. We boosted SJM’s brand awareness by creating a strategy that helped us capture the attention of today’s women. Social Media was our main focus since most of our target audience was on Instagram and Facebook.
![A Jewelery Shop Case Study](https://4nyd32.p3cdn1.secureserver.net/wp-content/uploads/2022/12/smj2-min-1024x767.png)
![A Jewelery Shop Case Study](https://4nyd32.p3cdn1.secureserver.net/wp-content/uploads/2022/12/smj3-min-1024x731.png)
What We Focused on
- To create brand awareness and more store visits for SMJ.
- Utilize digital marketing to reach their target audience and convert them into potential customers
- Use social media to showcase the products and offers that are immaculate for the target audience
- Support the marketing funnel by researching and analyzing content and allowing the posters, reels, and videos to be designed engagingly.
- To target high and mid-level income audiences by using social media marketing.
Strategies We Executed
- We used digital marketing techniques like advertising on Google, Facebook, and Instagram to target our audience.
- Succeeded in finding leads that converted into potential customers through reach, message, and brand awareness campaigns
- After in-depth analysis, we targeted a mix of behavioral targeting, geo-targeting, and Income targeting.
- We targeted people like Gender-based, Working individuals, and audiences with interests in jewelry and trends.
- We made sure all the campaigns highlight the eye-catching offers and products that match the interest of the target audience.
- We also tested different creatives to help us understand which one worked more effectively. It aided us in knowing what works for our target audience.
- We also tested by creating and promoting 3D videos of the client’s product.
- Displayed offers for the upcoming festive season on social media and hooked the audience into the process.
![A Jewelery Shop Case Study](https://4nyd32.p3cdn1.secureserver.net/wp-content/uploads/2022/12/smj4-min-1024x683.png)
Results we Gained!
Reached
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Leads per month
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![A Jewelery Shop Case Study](https://4nyd32.p3cdn1.secureserver.net/wp-content/uploads/2022/12/smj1-min-1024x683.png)
Engagement
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0
Brand Awareness
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