Zap Men's Wear case study
Success Story of Zap Men's Wear
Zap Men’s Wear is a Men’s Clothing Store with branches in Rajapalayam, Kamarajar Salai, and Pudur. Zap Men’s wear needed a boost to bring its amazing offers and trending products to the spotlight. The Brand was very clear with its targeted audience but needed support in increasing brand awareness for its wide range of men’s clothing. As a clothing store, they knew that half of their targeted audience was on social media.
What We Focused on
- Use digital marketing to help them reach more people, attract more followers, and engage on their social media handles.
- Allow the social media platform to showcase a variety of products and offers that are perfect for the targeted audience. and engage with them.
- Support the marketing funnel by researching content and allowing the posters and videos to be designed engagingly.
- To target young and mid-level income audiences by using social media marketing.
- To create brand awareness and more store visits for Zap Men’s wear.
Strategies We Executed
- We used digital marketing techniques like advertising on Facebook and Instagram to target our audience.
- Succeeded in finding leads and more store visits through message campaigns After in-depth analysis, we targeted a mix of behavioral targeting, geo-targeting, and Income targeting.
- We targeted people like College students, Working individuals, and audiences with interests in fashion and trends.
- We made sure all the campaigns highlight the eye-catching offers and products that match the interest of the target audience.
- We also tested by a photo shoot with a model wearing the client’s product.
- We also tested different creatives to help us understand which one worked more effectively. It aided us in knowing what works for our target audience.
- Showcased offers for the upcoming festive season on social media and hooked the audience into the process involved in fashion trends
Results we Gained!
Reached
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Leads per month
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Engagement
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Gained Followers
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