iPlanet Case Study
Success Story of iPlanet
iPlanet is a premium apple reseller providing apple products at a competitive price. iPlanet is established in 2011 and has branches across the south of India. iPlanet needed a push to become more familiar in the local. Being a gadget store, iPlanet knew most of its audience was on social media. As an Apple reseller, the brand knew who to exactly target.Â
What We Focused on
- Use digital marketing to help them reach more people, attract more followers, and engage on their social media handles.
- Allow the social media platform to showcase a variety of products and offers that are perfect for the targeted audience. and engage with them.
- Turn to social media to highlight the offers and items that are the best fit for your target market.
- Support the marketing funnel by conducting content research and analysis and enabling compelling poster, reel, and video design.
- Use digital marketing to help them reach more people, attract more followers, and engage on their social media handles.
- To expand brand awareness and more store visits for iPlanet
Strategies We Executed
- The focal point of the Strategy was Branding and Lead Generation
- We used digital marketing techniques like advertising on Facebook and Instagram to target our audience.
- We made sure all the campaigns highlight the existing and upcoming offers that match the interest of the target audience
- We took the risk and tested a variety of content and creative formats to what works for our target audience.
- We created Content calendar posters that showcase facts and tips, promotional posters, and newsletters that helped us attract a huge number of leads.
- After in-depth analysis, we targeted a mix of behavioral targeting, geo-targeting, and Income targeting.
- We targeted people like College students, Working individuals, and audiences with interests in gadget and trends.
Results we Gained!
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Engagement
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Brand Awareness