Blessing Tours case study
Success Story of Blessing Tours
Blessing tours, a travel company, is synonymous with joy in exploring new places and people. By altering the marketing strategy to influencer marketing, we aimed to capture the attention of today’s youth by using catchy trends to create brand awareness.
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Social media platforms are an effective way to succeed. Since most of the users on Instagram are middle-income and high-income groups, we decided to capitalize on it by targeting them since they were our target audience.
What We Focused on
- Selected 15 influencers who are popular on Instagram and Facebook
- Created Reels with influencers and promoted them on all their social media platforms and ours. Creating a buzz will help people enquire, book tickets, choose us to plan their itinerary, and execute it.
- To create brand awareness for blessing tours.
- We created a campaign to highlight their upcoming trips.
Strategies We Executed
- We used digital marketing techniques like advertising on Facebook and Instagram to target our audience.
- We got the word out about our client's company using a mix of behavioral targeting, geo-targeting, high-end user devices, and Income targeting.
- Many television celebrities were roped in to create awareness of the company Blessing tours.
- Celebrities posted visual footage of them having fun during these planned group tours on social media, which sparked an interest.
- Targeted ads were planned for each trip so the company could find good leads. For this, creative posters with eye-catchy words were designed so that people would click on the form and give their details.
- We encouraged our clients to follow up on their leads because research has shown that if you contact a potential customer within an hour, there is a seven times more chance that they will become customers.
- We also tested different creatives and words to help us understand which one worked more effectively. It aided us in knowing what works for our target audience.
Results we Gained!
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Engagement
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Brand Awareness